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Skorzystaj z usług Plusa, spełniaj wymogi dyrektywy MiFID II i rozwijaj swoją firmę szybciej.</p>"},"recommendation":{"$ref":"/content/u915d2cea4f4743d286d0f0089d777afe"},"articleDescription":"Od 3 stycznia 2018 roku wszystkie banki, domy...","articleTitle":"Rozwiązania teleinformatyczne Plusa pomagają spełniać wymogi dyrektywy MiFID II","textTop":null,"category":"Aktualności","localeString":"document-type-locale"},"u0d45a78e1c084a4cb2fb8970705b0868":{"id":"0d45a78e-1c08-4a4c-b2fb-8970705b0868","_meta":{},"_links":{"site":{"href":"https://biznes.plus.pl/site/binaries/content/gallery/portal/artykuly/foto-21.png","type":"resource"}},"name":"foto-21.png","displayName":"foto-21.png","largeDesktop":{"name":"portal:largeDesktop","displayName":"portal:largeDesktop","height":225,"width":383,"filename":null,"lastModified":1606497506400,"mimeType":"image/png","size":123306,"_links":{"site":{"href":"https://biznes.plus.pl/site/binaries/content/gallery/portal/artykuly/foto-21.png/foto-21.png/portal%3AlargeDesktop","type":"resource"}}},"tabletLandscape":{"name":"portal:tabletLandscape","displayName":"portal:tabletLandscape","height":225,"width":383,"filename":null,"lastModified":1606497506413,"mimeType":"image/png","size":123306,"_links":{"site":{"href":"https://biznes.plus.pl/site/binaries/content/gallery/portal/artykuly/foto-21.png/foto-21.png/portal%3AtabletLandscape","type":"resource"}}},"tabletPortrait":{"name":"portal:tabletPortrait","displayName":"portal:tabletPortrait","height":225,"width":383,"filename":null,"lastModified":1606497506426,"mimeType":"image/png","size":123306,"_links":{"site":{"href":"https://biznes.plus.pl/site/binaries/content/gallery/portal/artykuly/foto-21.png/foto-21.png/portal%3AtabletPortrait","type":"resource"}}},"mobileBig":{"name":"portal:mobileBig","displayName":"portal:mobileBig","height":225,"width":383,"filename":null,"lastModified":1606497506439,"mimeType":"image/png","size":123306,"_links":{"site":{"href":"https://biznes.plus.pl/site/binaries/content/gallery/portal/artykuly/foto-21.png/foto-21.png/portal%3AmobileBig","type":"resource"}}},"mobileSmall":{"name":"portal:mobileSmall","displayName":"portal:mobileSmall","height":225,"width":383,"filename":null,"lastModified":1606497506456,"mimeType":"image/png","size":123306,"_links":{"site":{"href":"https://biznes.plus.pl/site/binaries/content/gallery/portal/artykuly/foto-21.png/foto-21.png/portal%3AmobileSmall","type":"resource"}}},"fileName":"foto-21.png","description":"","original":{"name":"hippogallery:original","displayName":"hippogallery:original","height":225,"width":383,"filename":null,"lastModified":1605891601321,"mimeType":"image/png","size":123306,"_links":{"site":{"href":"https://biznes.plus.pl/site/binaries/content/gallery/portal/artykuly/foto-21.png","type":"resource"}}},"thumbnail":{"name":"hippogallery:thumbnail","displayName":"hippogallery:thumbnail","height":35,"width":60,"filename":"foto-21.png","lastModified":1605891601321,"mimeType":"image/png","size":6101,"_links":{"site":{"href":"https://biznes.plus.pl/site/binaries/thumbnail/content/gallery/portal/artykuly/foto-21.png","type":"resource"}}},"localeString":null},"u915d2cea4f4743d286d0f0089d777afe":{"id":"915d2cea-4f47-43d2-86d0-f0089d777afe","_meta":{},"_links":{"site":{"href":"https://biznes.plus.pl/site/aktualnosci/uniezaleznij-firmowa-telefonie-stacjonarna","type":"internal"}},"name":"tresc-artykulu","displayName":"Treść artykułu","recommendation2":null,"recommendation3":null,"recommendation4":null,"recommendation5":null,"date":1514934000000,"articleTags":[{"name":"portal:articleTags","displayName":"portal:articleTags","category":"","parentDocumentUUID":"","title":"komunikacjawfirmie","href":{"$ref":"/content/ubb07db7c70c54269936362a24d7ce2f3"}},{"name":"portal:articleTags","displayName":"portal:articleTags","category":"","parentDocumentUUID":"","title":"komunikacjazklientem","href":{"$ref":"/content/u709e805c6de14004abbe1742d09a6005"}},{"name":"portal:articleTags","displayName":"portal:articleTags","category":"","parentDocumentUUID":"","title":"centralatelefoniczna","href":{"$ref":"/content/uef96fd6fd7a54d0ab7f2c40a2f64dc93"}},{"name":"portal:articleTags","displayName":"portal:articleTags","category":"","parentDocumentUUID":"","title":"telefon","href":{"$ref":"/content/u77fd92ee91844235a3b8fc56d4c5d7e2"}}],"thumbnail":{"$ref":"/content/uc671e85311a74b9d8d1f3e0a57646703"},"functionalityDropdownDownloadModuleCompound":null,"imageTop":null,"singleNewsParagraph":[],"textArticle":{"value":"<p><strong>Model chmury obliczeniowej rewolucjonizuje możliwości wykorzystania rozwiązań teleinformatycznych. Nie inaczej jest w przypadku sieci telefonicznej. Firmową centralę telefoniczną z powodzeniem zastąpić może rozwiązanie oferowane w formie wirtualnej centrali VPBX, kt&#243;ra otwiera szereg dodatkowych możliwości.</strong></p>\n\n<p>Potrzeby związane z wykorzystaniem nowych technologii sprawiają, że użytkowane w firmach rozwiązania sprzętowe i aplikacyjne powinna cechować &#8211; obok niezbędnej funkcjonalności &#8211; także elastyczność i skalowalność pozwalająca na bieżąco dostosowywać zakres wykorzystania i funkcjonalności do potrzeb, a także możliwości finansowych. Jest to tym bardziej istotne, że od sprawnego działania infrastruktury teleinformatycznej zależy większość działań biznesowych.</p>\n\n<p>Tego typu oczekiwaniom dobrze odpowiadają rozwiązania oferowane w modelu chmury obliczeniowej. &#8222;Obserwujemy tendencję zastępowania instalacji lokalnych rozwiązaniami chmurowymi &#8211; zar&#243;wno w kontekście sprzętu serwerowego, jak i sprzętu telekomunikacyjnego. Podstawową wartością takiej zmiany w przypadku central telefonicznych jest wyeliminowanie koszt&#243;w wejścia w nowe technologie. Oznacza to, że firma nie musi inwestować kilkudziesięciu, czy nawet kilkuset tysięcy złotych w sprzęt i powierzchnię niezbędną do jego prawidłowego i bezpiecznego działania&#8221; &#8211; m&#243;wi Paweł Burakowski, ekspert w Dziale Rozwoju Biznesu B2B w firmie Polkomtel sp. z o.o., kt&#243;ra jest operatorem sieci Plus.</p>\n\n<ol>\n <li><strong>Alternatywa dla inwestycji w infrastrukturę telekomunikacyjną</strong></li>\n</ol>\n\n<p>Zaletą rozwiązań oferowanych za pośrednictwem chmury obliczeniowej jest m.in. możliwość skalowania ich funkcjonalności w spos&#243;b odpowiadający zmieniającym się potrzebom biznesowym, ale też możliwościom finansowym firmy. Pozwala to z jednej strony dostosowywać infrastrukturę IT do potrzeb użytkownik&#243;w biznesowych, a z drugiej łatwo ograniczyć koszty w mniej korzystnych okresach gospodarczych.</p>\n\n<p>&#8222;W modelu chmurowym infrastruktura może rosnąć wraz z przedsiębiorstwem, ale może się też w analogiczny spos&#243;b kurczyć. Dzięki temu, w momencie, kiedy firma jest zmuszona zamknąć nierentowne oddziały, nie pozostaje z niepotrzebnym sprzętem kupionym wcześniej za duże pieniądze, a możliwym do odsprzedania zaledwie za ułamek swojej wartości&#8221; &#8211; podkreśla Paweł Burakowski. Dodatkową wartością jest ograniczenie nakład&#243;w związanych z utrzymaniem rozwiązań IT w ramach lokalnej infrastruktury. Nakłady te, często pomijane na etapie analizy inwestycyjnej, obejmują m.in. koszty związane z pozyskaniem i utrzymaniem spełniającej określone kryteria serwerowni, zapewnieniem oczekiwanego poziomu bezpieczeństwa, a także kompetencjami niezbędnych specjalist&#243;w.</p>\n\n<p>Praktyka pokazuje, że rozwiązania oferowane w modelu chmurowym są łatwiejsze w administracji niż analogiczne systemy działające w ramach firmowego środowiska IT. Ma to związek m.in. z przeniesieniem na operatora obowiązk&#243;w związanych z zapewnieniem bezpieczeństwa, dostępności i bieżącym nadzorem nad funkcjonowaniem rozwiązań wykorzystywanych na potrzeby świadczonych usług.</p>\n\n<ol start=\"2\">\n <li><strong>Skalowalna i elastyczna infrastruktura telefoniczna</strong></li>\n</ol>\n\n<p>Typowa dla realizowanych w modelu chmury obliczeniowej usług skalowalność otwiera nowe możliwości także w kontekście rozwiązań telekomunikacyjnych, w tym usług pozwalających na zastąpienie klasycznych central telefonicznych PBX (Private Branch eXchange) ich wirtualnymi, w pełni funkcjonalnymi odpowiednikami &#8211; klasy VPBX.</p>\n\n<p><strong>Jednym z czołowych dostawc&#243;w usług VPBX jest firma Polkomtel, operator sieci Plus</strong>. &#8222;Proponujemy wdrożenie usługi VPBX, czyli wirtualnej centrali PBX, kt&#243;ra nie jest fizycznie zainstalowana u klienta, ale pozostaje utrzymywana przez nas i jest wykorzystywania za pośrednictwem sieci internetowej lub dedykowanego łącza. <u>Usługa VPBX</u> zapewnia takie same funkcjonalności, co klasyczna centrala, oferując przy tym znaczne korzyści&#8221; &#8211; m&#243;wi Paweł Burakowski. Takie rozwiązanie pozwala z jednej strony ograniczyć bariery inwestycyjne związane z zakupem klasycznej centrali PBX, a z drugiej zdecydowanie ułatwia dopasowywanie funkcjonalności i możliwości centrali. Dotyczy to także dostosowania koszt&#243;w do bieżących potrzeb firmy &#8211; usługę VPBX można uruchomić w takim zakresie, jaki jest w danej chwili potrzebny. To ważne, ponieważ w przypadku klasycznych rozwiązań PBX trzeba najczęściej dokonać znaczących inwestycji, kt&#243;rych skala może przewyższać poziom aktualnych potrzeb przedsiębiorstwa. Model usługowy pozwala uelastycznić tego typu wydatki, co daje możliwość dostosowania dostępnych usług do zmieniających się potrzeb firm. Wirtualna centrala telefoniczna dla przedsiębiorstw daje też możliwość łatwej integracji z dodatkowymi usługami i rozwiązaniami, kt&#243;re trudniej byłoby wykorzystać w przypadku systemu opartego na typowej centrali PBX. Usługi VPBX mogą zostać także w pełni zintegrowane z istniejącą infrastrukturą telefoniczną, w tym także z centralami abonenckimi działającymi w ramach sieci firmowej. Dotyczy to większości dostępnych na rynku central telefonicznych PBX.</p>\n\n<p>System umożliwia m.in. zdefiniowanie numeru telefonu &#8211; stacjonarnego lub kom&#243;rkowego &#8211; pod kt&#243;rym dostępny będzie cały zesp&#243;ł handlowc&#243;w lub serwisant&#243;w. Możliwe jest też określenie zasad przekierowywania lub kolejkowania połączeń przychodzących. Co więcej, za sprawą integracji z telefonią kom&#243;rkową, osoby takie będą mogły łączyć obowiązki obsługi klienta z pracą w terenie.</p>\n\n<p>Ułatwieniem dla administrator&#243;w są także zintegrowane, obsługiwane poprzez przeglądarkę internetową lub za pośrednictwem aplikacji mobilnej, panele administracyjne. Wyposażone w przejrzysty interfejs pozwalają na wprowadzanie szeregu zmian konfiguracyjnych dotyczących funkcjonowania sieci telefonicznej w spos&#243;b nie wymagający wiedzy telekomunikacyjnej. Za ich pomocą możliwe jest m.in. dodawanie użytkownik&#243;w i przypisywanie im nowych numer&#243;w lub funkcjonalności. Dzięki temu kontrolę nad wieloma aspektami związanymi z działaniem centrali VPBX można przekazać bezpośrednio użytkownikom biznesowym.</p>\n\n<ol start=\"3\">\n <li><strong>Nowe możliwości biznesowe wirtualnej centrali telefonicznej</strong></li>\n</ol>\n\n<p>Funkcjonalność oferowana przez wirtualne centrale telefoniczne pozwala też na łatwą integrację m.in. z usługami telefonii kom&#243;rkowej, co przemawia za wykorzystaniem usług VPBX oferowanych przez operatora kom&#243;rkowego. &#8222;Wirtualna centrala daje możliwość łatwego zintegrowania telefonii stacjonarnej i mobilnej w firmie &#8211; jest bowiem w stanie zarządzać naszymi numerami stacjonarnymi, jak i kom&#243;rkowymi. Nie ma więc znaczenia, czy jako użytkownik jestem przy biurku, czy w podr&#243;ży. Mogę zdecydować, na kt&#243;rym urządzeniu chcę odebrać połączenie, bo system przekieruje rozmowę na oba telefony. Oczywiście jest to możliwość opcjonalna dla wszystkich użytkownik&#243;w usługi Plus VPBX&#8221; &#8211; zapewnia Paweł Burakowski.</p>\n\n<p>Tego rodzaju funkcjonalność otwiera szereg nowych możliwości dla użytkownik&#243;w biznesowych. Realne staje się np. zbudowanie elastycznego biura obsługi klienta dla małej firmy. System umożliwia m.in. zdefiniowanie numeru telefonu &#8211; stacjonarnego lub kom&#243;rkowego &#8211; pod kt&#243;rym dostępny będzie cały zesp&#243;ł handlowc&#243;w lub serwisant&#243;w. Możliwe jest też określenie zasad przekierowywania lub kolejkowania połączeń przychodzących. Co więcej, za sprawą integracji z telefonią kom&#243;rkową, osoby takie będą mogły łączyć obowiązki obsługi klienta z pracą w terenie. Z perspektywy technologicznej utworzenie takiego działu staje się możliwe w ciągu kilkunastu minut. W ramach usługi VPBX realne jest także zapewnienie obsługi połączeń w oddziałach przedsiębiorstwa, przy zachowaniu integracji z lokalną centralą wykorzystywaną na potrzeby gł&#243;wnej siedziby firmy. Możliwe jest też przeniesienie do usługi VPBX obsługi całości usług telefonii stacjonarnej w oparciu o całościowe przekierowanie połączeń do telefon&#243;w kom&#243;rkowych.</p>\n\n<p>Usługi VPBX pokazują sw&#243;j potencjał także w kontekście nowych regulacji, kt&#243;re z początkiem 2018 roku obejmą sektor finansowy. <strong>Dyrektywa dotycząca rynku instrument&#243;w i produkt&#243;w finansowych &#8211; MiFID &#8211; nakłada na banki i inne instytucje z tego sektora m.in. obowiązek rejestrowania wszystkich kontakt&#243;w z klientami, także rozm&#243;w prowadzonych przez telefony kom&#243;rkowe. </strong>&#8222;Jako operator zmodyfikowaliśmy nasze rozwiązania tak, aby spełniały potrzeby sektora bankowego bez konieczności dokonywania jakichkolwiek zmian w ramach infrastruktury poszczeg&#243;lnych instytucji. Za sprawą chmury, funkcjonalność obsługi MiFID pojawi się w naszych usługach VPBX na początku stycznia 2018 r. i w spos&#243;b uzgodniony wcześniej z poszczeg&#243;lnymi klientami&#8221; &#8211; podkreśla Paweł Burakowski.</p>\n\n<ol start=\"4\">\n <li><strong>Uproszczona migracja</strong></li>\n</ol>\n\n<p>Mimo zwyczajowej, dużej złożoności infrastruktury PBX, przeniesienie usług telefonii stacjonarnej do platformy VPBX może być przeprowadzone w spos&#243;b praktycznie nieodczuwalny dla użytkownik&#243;w. &#8222;Numery stacjonarne przenosi się dziś pomiędzy operatorami tak, jak kom&#243;rkowe. Jeśli jest taka potrzeba, dzieje się to nawet w ciągu jednego dnia. Ze swojej strony jesteśmy przygotowani do przejęcia numer&#243;w klienta wraz z dotychczasową konfiguracją centrali abonenckiej tak, aby ograniczyć czas niedostępności do 2-3 godzin. Faktyczne wykonanie migracji możemy przeprowadzić w godzinach pozabiznesowych&#8221; &#8211; podkreśla Paweł Burakowski. Według niego najlepszym momentem na zmianę centrali klasycznej na wirtualną, jest sytuacja, gdy firma stoi przed koniecznością modernizacji posiadanej centrali, gdyż przestała ona odpowiadać potrzebom użytkownik&#243;w, skończyło się dla niej wsparcie lub uległa awarii. Wysoka elastyczność centrali VPBX umożliwia też dostosowanie przebiegu procesu modernizacji infrastruktury telefonicznej w firmie do specyficznych potrzeb danej organizacji.</p>\n\n<p>W przypadku złożonych projekt&#243;w migracji do usług VPBX w prace zaangażowany jest inżynier wsparcia firmy Polkomtel, kt&#243;ry odpowiada m.in. za przygotowanie harmonogramu i bieżącą kontrolę przebiegu migracji. Same zaś prace mogą być rozłożone w czasie. Duże znaczenie ma też możliwość łatwej zmiany konfiguracji uruchomionej infrastruktury VPBX. 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